SportsSponsorship& InfluencerMarketing
Connect with 5,000+ athletes and sports creators across every discipline — from football and basketball to tennis, swimming, cycling and beyond. We handle matching, outreach, contracts, and reporting.
Trusted by leading brands across every sport
Upgrade your sponsorship strategy
Eliminate the friction of traditional sports sponsorship with IT Sports Group. We make athlete partnerships scalable, efficient, and measurable — from discovery to execution.
Get a Brand CallEliminate agent fees and middlemen
Work directly with athletes and their teams. No hidden commissions or inflated agency markups.
Skip the manual outreach and vetting
Our platform and team handle discovery, qualification, and initial contact across all sports.
Stop the ROI guessing games
Real-time campaign analytics, engagement tracking, and transparent reporting for every deal.
Access every sport in one place
From football and basketball to niche sports like archery, rowing, and esports — all covered.
Everything you need to win
A complete sports sponsorship and marketing platform — from athlete discovery to campaign execution and performance reporting.
Athlete Sponsorship
Connect your brand with professional athletes across 50+ sports. From local champions to international stars, we match you with the perfect ambassador.
Influencer Marketing
Leverage sports content creators and social media influencers to amplify your brand message to millions of engaged sports fans.
Brand Ambassador Programs
Build long-term relationships with athletes who genuinely represent your brand values. Authentic partnerships that drive real results.
Event Sponsorship
Get your brand in front of live audiences at sporting events, tournaments, championships, and sports festivals worldwide.
Campaign Analytics
Real-time dashboards, ROI tracking, engagement metrics, and comprehensive reporting for every sponsorship campaign.
Contract Management
Streamlined contract creation, negotiation, and management. Legal templates, e-signatures, and compliance tracking built in.
Every sport, one platform
Whether you're looking for a Premier League footballer or a niche sport specialist, IT Sports Group covers the full spectrum of athletic talent.
Meet our network
Marcus Johnson
Sofia Reyes
Kai Nakamura
Amara Diallo
Lucas Ferreira
Emma Larsson
Dmitri Volkov
Yuki Tanaka
Sponsorship, done for you
Better results than a traditional sports agency, without the agency cost. Our dedicated team manages your entire sponsorship program from start to finish.
Smart Athlete Matching
AI-powered discovery finds athletes whose audience demographics, engagement rates, and values align perfectly with your brand.
Managed Outreach
Our team handles all communication, negotiation, and coordination. You focus on your brand, we handle the rest.
Transparent Contracts
Standardized, legally-reviewed contracts with clear deliverables, timelines, and payment terms. No surprises.
Real-Time Reporting
Live dashboards showing impressions, engagement, conversions, and ROI for every active campaign.
Active Campaigns
Q1 2026 — IT Sports Group Dashboard
SportMax
Marcus J. · Basketball
$12,500
FitGear Pro
Sofia R. · Tennis
$8,200
HydroFuel
Amara D. · Athletics
$6,800
vs. traditional agency benchmark
Nike × Lucas F.
Real results, real brands
See how leading brands achieved measurable results through IT Sports Group's athlete sponsorship platform.
Multi-sport ambassador campaign across basketball, football, tennis, swimming, and athletics.
European market entry through targeted football and cycling influencer partnerships.
Endurance sports campaign targeting swimming, triathlon, cycling, and marathon communities.
What brands say
“IT Sports Group connected us with 12 athletes across 5 different sports in under two weeks. The ROI was 4x what we achieved with our previous agency.”
James Whitfield
CMO, SportMax Nutrition
“The platform made it incredibly easy to find the right tennis and golf athletes for our premium brand. The contract management alone saved us weeks of back-and-forth.”
Priya Sharma
Head of Partnerships, LuxSport
“We were skeptical about working with a platform instead of a traditional agency. IT Sports Group proved us wrong — better results, faster execution, lower cost.”
Thomas Bergmann
Marketing Director, FitGear Pro
“The reporting dashboard is exceptional. We can see exactly how each athlete is performing in real time. No more waiting weeks for campaign reports.”
Sarah Chen
Brand Manager, HydroFuel
“IT Sports Group helped us break into the European football market with authentic local athlete partnerships. Our brand awareness in the region grew by 280%.”
Miguel Santos
VP Marketing, GlobalKit
“As a startup, we needed cost-effective sponsorship solutions. IT Sports Group gave us access to rising athletes who were perfect brand fits at a fraction of the cost.”
Emma Johansson
Founder, NordicActive
Amil Tutić Becomes Admiral Brand Ambassador
In a professional and strategic step for his career, promising MMA fighter Amil Tutić has signed a two-year cooperation agreement with the renowned brand Admiral.
Through this partnership, Amil officially becomes a brand ambassador, further confirming his growing status on the regional and international sports scene. The collaboration will encompass promotional activities, media campaigns, and joint projects aimed at strengthening brand and sport recognition.
Admiral, as one of the leading brands in the industry, recognised Amil's potential, discipline, and winning mentality — values that perfectly align with the company's identity.
This contract represents a significant step forward for Amil, and a strong example of connecting sport and brand at a professional level.
Want a campaign like this for your athlete?
IT Sports Group handles everything — from strategy to execution.
From brief to results in days
Our streamlined process takes you from initial brief to live campaign in as little as 5 business days.
Book a Brand Call
Schedule a free 30-minute strategy call with our team. We'll understand your brand, goals, target audience, and budget to build the perfect sponsorship brief.
Athlete Matching
Our team searches our network of 5,000+ athletes across all sports to find the perfect matches. We present a curated shortlist with full profiles, audience data, and pricing.
Outreach & Negotiation
We handle all outreach, negotiation, and contract management on your behalf. Our standardized agreements protect both parties and ensure clear deliverables.
Campaign Execution
Athletes create and publish content according to the agreed brief. We monitor deliverables, ensure brand guidelines are followed, and manage the entire campaign timeline.
Reporting & Optimization
Receive detailed campaign reports with reach, engagement, conversions, and ROI data. We continuously optimize and provide recommendations for future campaigns.
Ready to launch your first campaign?
Join 200+ brands already using IT Sports Group to connect with athletes across every sport.
Book a Free Brand CallSimple, transparent pricing
No hidden fees, no agent commissions. Just straightforward pricing that scales with your sponsorship ambitions.
Starter
Perfect for small brands testing athlete sponsorship for the first time.
- Up to 3 active campaigns
- Access to 500+ athletes
- 5 sports categories
- Basic analytics dashboard
- Email support
- Standard contracts
- Monthly reporting
Growth
For growing brands ready to scale their sports sponsorship strategy.
- Up to 15 active campaigns
- Full network of 5,000+ athletes
- All 50+ sports categories
- Advanced analytics & ROI tracking
- Dedicated account manager
- Managed outreach & negotiation
- Weekly reporting
- Priority athlete matching
- Custom contract templates
Enterprise
For large brands and agencies with complex, multi-sport sponsorship needs.
- Unlimited campaigns
- Exclusive athlete access
- White-label reporting
- Dedicated team of specialists
- Custom integrations & API
- Event sponsorship management
- Real-time campaign monitoring
- Legal & compliance support
- SLA guarantee
All plans include a 14-day free trial. No credit card required to start.
Start your sponsorship journey
Book a free brand call with our team. We\'ll discuss your goals, show you relevant athletes from our network, and outline a strategy tailored to your brand.
office@itsportsgroup.co.uk
Location
Global Operations